SHURE iPhone Adapter

Shure Completes Apple iPhone Experience with Music Phone Adapter

New Inline Accessory for Shure Earphones Brings Rock Star Audio Quality to Mobile Communications

NILES, IL, June 26, 2007 - Shure Incorporated today unveiled its revolutionary Music Phone Adapter (MPA), the latest innovation in the company's acclaimed family of professional-grade audio accessories and a breakthrough for multi-function devices. Shure brought its 80-year professional audio legacy to the consumer market three years ago and has since defined the category for premium earphones and accessories. Their newest offering, the Music Phone Adapter, is a sleek modular accessory that converts the new Shure Sound Isolating? Earphones into a stereo headset and allows Apple iPhone users to switch seamlessly between listening and communicating.

According to IDC, converged mobile device shipments topped 80 million in 2006, a 42% increase over 2005, and continued growth is expected this year. In tandem, consumers' appetites for premium audio attachments that improve their listening experiences are growing rapidly. With 10 million iPhones expected to be sold in 2008, the opportunity for accessories manufacturers is enormous. Accessories are becoming a critical part of the portable device ecosystem, and the Shure MPA will redefine the audio quality of the convergence experience just as the iPhone promises to redefine what consumers can do on a mobile phone.

"In the past three years, we have watched the popularity of our earphones skyrocket as consumers have begun to recognize the value of premium accessories for their portable devices," said Mark Karnes, Executive Director of Marketing, Shure Incorporated. "The release of the iPhone promises to change the face of the music phone industry by getting serious music lovers to make the leap to a converged device. The Shure MPA combined with our award-winning earphones provides the missing piece of the convergence puzzle: one convenient accessory that seamlessly delivers premium audio for all portable listening activities."

The Shure MPA capitalizes on the company's ground-breaking modularity concept, first introduced in Shure's Push-To-Hear Control (PTH) and then brought to Shure's entire new line of Sound Isolating Earphones in January 2007. By coupling Shure earphones with the MPA accessory, consumers can easily bridge from personal listening nirvana to other communication activities that converged devices such as the iPhone offer. Instead of carrying both a pair of earphones and a music phone headset, consumers can incorporate the premium sound quality of Shure Sound Isolating Earphones into their mobile phone conversations, achieving new levels of sound quality, convenience, connectivity and portability. Read more on the SHURE website Here


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SHURE iPhone Adapter

Shure SCL2 In-Ear Monitor Ear-Bud

$ 99.99

List Price $119.00

Save 15.0% with CCI Solutions

Earphones with Single High Energy Drivers - Clear

Shure SCL2 Sound Isolating Earphones are designed specifically for use with Shure PSM systems and deliver the incredible sound and performance that ear buds and other small headphones simply can’t.

Along . . .

Shure SCL2 In-Ear Monitor Ear-Bud

$ 99.99

List Price $119.00

Save 15.0% with CCI Solutions

Earphones with Single High Energy Drivers - black

Shure SCL2 Sound Isolating Earphones are designed specifically for use with Shure PSM systems and deliver the incredible sound and performance that ear buds and other small headphones simply can’t.

Along . . .

ITEM NUMBER: SHU-SCL2-CL	ITEM NUMBER: SHU-SCL2-K

Shure SCL3 In-Ear Monitor Ear-Bud

$ 149.99

List Price $179.00

Save 16.0% with CCI Solutions

Earphones with Single Low Mass/High energy Drivers - Grey

Shure SCL3 Sound Isolating Earphones are high energy micro-speakers with extended frequency response for studio quality sound. Smallest in size, these phones use plastic or foam ear inserts and provide good isolation with . . .

Shure SCL3

$ 149.99

List Price $179.00

Save 16.0% with CCI Solutions

Shure SCL3 Sound Isolating Earphones are high energy micro-speakers with extended frequency response for studio quality sound. Smallest in size, these phones use plastic or foam ear inserts and provide good isolation with . . .

ITEM NUMBER: SHU-SCL3-GR	ITEM NUMBER: SHU-SCL3-K

Shure SCL3

$ 149.99

List Price $179.00

Save 16.0% with CCI Solutions

Shure SCL3 Sound Isolating Earphones are high energy micro-speakers with extended frequency response for studio quality sound. Smallest in size, these phones use plastic or foam ear inserts and provide good isolation with . . .

Shure SCL4 In-Ear Monitor Ear-Bud

$ 249.99

List Price $299.00

Save 16.0% with CCI Solutions

Earphones w/Sngl. Low Mass/Hi.En.Drivers w/Tuned Port -Black

The new Shure SCL4 Sound Isolating Earphones are high-energy micro-speakers equipped with High-Definition drivers and Tuned-Port technology – two innovative features from Shure that combine to create an ultra-wide frequency . . .

ITEM NUMBER: SHU-SCL3-W	ITEM NUMBER: SHU-SCL4-K

Shure SCL4 In-Ear Monitor Ear-Bud

$ 249.99

List Price $299.00

Save 16.0% with CCI Solutions

Earphones Single Low Mass, High Energy -White

The new Shure SCL4 Sound Isolating Earphones are high-energy micro-speakers equipped with High-Definition drivers and Tuned-Port technology – two innovative features from Shure that combine to create an ultra-wide frequency . . .

Shure SCL5 In-Ear Monitor Ear-Bud

$ 399.99

List Price $479.00

Save 16.0% with CCI Solutions

Earphones w/Dual Low Mass/Hi.En.Drv.,In-line Crossover-clear

The Flagship SCL5 Sound Isolating Earphone set is Shure’s top-of-the-line model, offering the richest possible listening experience. Dual high energy micro-speakers capture the high- and low-frequencies, while an in-line . . .

ITEM NUMBER: SHU-SCL4-W	ITEM NUMBER: SHU-SCL5-CL

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SHURE iPhone Adapter

Shure SCL2 In-Ear Monitor Ear-Bud

Earphones with Single High Energy Drivers - Clear

Shure SCL2 Sound Isolating Earphones are designed specifically for use with Shure PSM systems and deliver the incredible sound and performance that ear buds and other small headphones simply can’t.

Along . . .

Shure SCL2 In-Ear Monitor Ear-Bud

Earphones with Single High Energy Drivers - black

Shure SCL2 Sound Isolating Earphones are designed specifically for use with Shure PSM systems and deliver the incredible sound and performance that ear buds and other small headphones simply can’t.

Along . . .

Shure SCL3 In-Ear Monitor Ear-Bud

Earphones with Single Low Mass/High energy Drivers - Grey

Shure SCL3 Sound Isolating Earphones are high energy micro-speakers with extended frequency response for studio quality sound. Smallest in size, these phones use plastic or foam ear inserts and provide good isolation with . . .

Shure SCL3

Shure SCL3 Sound Isolating Earphones are high energy micro-speakers with extended frequency response for studio quality sound. Smallest in size, these phones use plastic or foam ear inserts and provide good isolation with . . .

Shure SCL3

Shure SCL3 Sound Isolating Earphones are high energy micro-speakers with extended frequency response for studio quality sound. Smallest in size, these phones use plastic or foam ear inserts and provide good isolation with . . .

Shure SCL4 In-Ear Monitor Ear-Bud

Earphones w/Sngl. Low Mass/Hi.En.Drivers w/Tuned Port -Black

The new Shure SCL4 Sound Isolating Earphones are high-energy micro-speakers equipped with High-Definition drivers and Tuned-Port technology – two innovative features from Shure that combine to create an ultra-wide frequency . . .

Shure SCL4 In-Ear Monitor Ear-Bud

Earphones Single Low Mass, High Energy -White

The new Shure SCL4 Sound Isolating Earphones are high-energy micro-speakers equipped with High-Definition drivers and Tuned-Port technology – two innovative features from Shure that combine to create an ultra-wide frequency . . .

Shure SCL5 In-Ear Monitor Ear-Bud

Earphones w/Dual Low Mass/Hi.En.Drv.,In-line Crossover-clear

The Flagship SCL5 Sound Isolating Earphone set is Shure’s top-of-the-line model, offering the richest possible listening experience. Dual high energy micro-speakers capture the high- and low-frequencies, while an in-line . . .

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